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12
Sep
Sep
Logo Designs/Development, we begin the next phase of re-branding.
Evolution means development, progression, change and transformation. They are a great way to describe the evolution of Essentially Lili.
When we started, everything was a process of making quick decisions. Our Jump in with Both Feet approach concerned the labels, our colour codes, information for the customer, designing the logo and building the brand.
There will always be someone who does not understand what we like; nor will they comprehend what’s within our heart and drives us forwards.Colour schemes, for example, is a personal preference.We have had humorous and frustrating times making labels from Essentially Lili’s inception.
We tried all sorts of templates, fonts and had some printer malfunctions too. The worst was the classic ‘We have no ink left in the cartridges after printing a few sheets’!This is when we gave all Essentially Lili products their own colour code.
The labels process is still evolving and improving.We hope to change the design to incorporate all the things we loved about the Evolution process.They will be printed professionally so that we can up-grade Our Brand to the next level.
One thing we didn’t want to do was hastily run to the finish line.We felt so much was important to learn and know beforehand, as we aimed for a little perfection and ultimate customer satisfaction.
Regarding the Evolution of Products, there is always space for improvement after making the batch. When we make the batch, we check to see how the product sets, then how the balm or serum feels on the skin and combine this with the Customer’s feedback.
Sometimes, the products made don’t even make it passed the blending phase or the setting stages when the feedback is ready!
One time, we were making the Mint Body Butter in a whipped cream formation. The smell of Peppermint was so delish that we had to keep reminding ourselves it was not for internal consumption! The door-bell rang when our child arrived home from school.We leaned the whisk to the side of the mixing bowl as we buzzed the door open when we heard the massive CRASH!
The bowl of liquid balm mixed with peppermint fell and was all over the stove, leaving a fraction of the product for us to save! Urgh, the horror, the clean-up, the butter and oil that needed to be collected, and that delightful smell which we were unable to put on our bodies. Lesson learned … take the whisk out or don’t answer the door!!
Another time, we were experimenting with making an oil and water-based lotion for the first time. We put the blend into a container to set it in the fridge. A few days later, our son decided he wanted something from the fridge and climbed in reaching for the top shelf where the container was located. It flew right over the top of him and crashed onto the floor!!!
The water content went one way whilst the oil base went the other! What a crazy sticky watery mess… though he did provide the feedback about the product which hadn’t worked out!
Sometimes, the product concoction is great for those that use it, whilst the chronic suffers finds the blend not strong enough.Other times, the mix of Essential oils is so spot on that the intended results occur after a few weeks of usage and helps the customer gain their ‘life back’. Refer to Testimonials.
Our main focus is being able to help people not suffer from aches and discomfort.We have to be open to receiving both positive and negative feedback.This helps us to improve, change, transform, develop, and ultimately Evolve Essentially Lili’s products for Customer satisfaction.
BLOG PARTICIPATION:
We would love to hear from you.Tell us in the comments below about your Essentially Lili Product(s) that you have used and what you love the most about them?
And for those that are brave, we would love to hear about when you tried to do something for the first time, but it had an EPIC fail as we did in our blending experiments!! It’s not for criticising anyone, but to look back and laugh about what happened instead!We would love to give some products away to those that participate in this!!You have to let us know what you like!
Should you wish to Contact us for more information, email info@essentiallylili.com
You can read more About Lili here, see the range of Products on offer at Shop Categories or refer to our Blog Library for more topics covered.
Kind Regards Lili @ Essentially Lili